Built to automate.
Driven by results.
We're an AI automation agency that builds systems to help businesses capture leads, save time, and grow — without hiring more people.
Our Story
Applegate AI started in Norwich with a simple observation: small businesses were drowning in admin, missing leads, and losing customers to competitors who happened to pick up the phone faster.
We saw that the same AI tools powering billion-pound companies could be adapted for the local plumber, the dental practice, the growing sales team — at a fraction of the cost.
So we built an agency around one promise: practical AI that delivers measurable results. No buzzwords. No science experiments. Just systems that answer enquiries, book appointments, and follow up leads while you focus on the work that actually matters.
Founded 2025 — serving businesses across the UK
What We Believe
AI should be practical, not a gimmick
Every tool we build solves a real business problem. If it doesn't move the needle on revenue, time, or customer experience, we don't ship it.
Small businesses deserve enterprise-grade tools
The technology that Fortune 500 companies use to dominate shouldn't be locked behind six-figure budgets. We make it accessible.
Automation should free people, not replace them
We automate the repetitive stuff — the data entry, the follow-ups, the scheduling — so your team can do the skilled work they were hired for.
The Team
Ethan Applegate
Founder
A young founder building AI systems that help real businesses grow, with a focus on doing things properly from day one.
See what we can automate for you
Book a free audit and we'll map out exactly where AI can save you time and money.
Free Audit